eCOmMERCE MEETS FUNDRAISING

Dynamic, Fully Automated eCommerce platform enabling Universities and High School Athletic Departments to raise money through customized shopping experiences.

Prepared by Modern Media & Fitizens Holdings

Mission

ChangING FUNDRAISING EFFORTS FOR Sports Organizations FOREVER

We provide an ecommerce solution for athletic departments, associations and others to generate meaningful, ongoing revenue from the sale of selected merchandise to alumni and supporters.

The solution is independent from other fundraising initiatives.

UNIVERSITIES

BRANDS

Experiences

ALUMNI

Student Body

ATHLETES

THe PROBLEM

THE SUPREME COURT RULING in June 2021 Allowing Amateur Athletes to be paid on their on Name, Image and Likeness (NIL) has changed college athletics forever. This Decision generated a Law Suit Against The NCAA for damages back to 2016 for athletes not paid. The NCaa Case is In the Final Process of Being Settled $2.8B, forcing the major universities to pay up to $20M per year for the next 10 years.

SCHOOLS ARE STARVING

The Problem

As a result, universities need to raise funds and create sustainable revenue streams to compete for top athletes and keep programs funded and running.

The Problem: BACKPAY

  • Proposed $2.8 Billion Settlement

    (Final Hearing April 7, 2025)

  • $1.1 Billion Direct Payment from NCAA to Former Athletes 2016-2021

  • $1.665 Billion withheld NCAA Revenue Sharing Distributions to Schools Over the Next 10 Years

The Problem: Future Revenue

  • Revenue Sustainability

  • Little to No Monetization Options for Athletic Associations

  • Limited Monetization for Athletes Aside from Sponsorships –

    • NIL Collectives are Shutting Down

  • Inequity in Revenue Distribution

Market Potential

“The total value of new payments and benefits to college athletes is expected to exceed $20 billion over the next 10 years...”

Hagens Berman Law, “Hagens Berman and Winston & Strawn File Amended Settlement in NCAA Name, Image and Likeness Litigation Affecting College Athletes,“ Sept. 26, 2024

ReVENUE POTENTIAL

$20 Billion Spending Volume

Over the Next 10 years

Avg $2 Billion per Year

Number of Schools

1,100 Schools

364 Division I Schools

300 Division II Schools

430 Division III School

University population

Total Addressable Student Body

10 Million

Total Addressable Alumni

150 Million

AND MORE…

New revenue opportunities extend beyond college athletic departments.

High schools, recreational leagues, D2 and D3 schools are looking to find new sources of income to pay expenses.

THE SOLUTION

REDEFINING school spirit

We provide a dynamic ecommerce platform enabling university populations to support their athletic departments.

The Platform

At eComNowTeams, we offer a comprehensive, turnkey ecommerce platform that bridges athletes, universities, brands, and local merchants in an all-in-one customizable shopping experience.

Whether you’re an athlete looking to monetize your Name, Image, and Likeness (NIL), a brand eager to partner with influencers or sell more product, or a University seeking a revenue-driving solution, our platform is designed for you.

TRACTION

UniversitIES

Whether it is the head of fundraising, the CRO of the University, or someone in the Athletics Department, we have found champions in each of these schools (amd more) that see our solution as a dream come true. They are all faced with an otherwise unsolvable problem.

Brands and Aggregation Partners

Consumer brands and aggregators are eager to provide us with great pricing in order to reach this highly targeted audience. Special products–whether co-branded or not–and unique experiences will demand the attention of people with a high propensity to spend to support their beloved alma maters.

Our Go-To-Market Strategy

  • VIA Athletic Departments

    Partner with universities to send campaigns and show up with shopping experiences across school and alumni touchpoints

  • Via Athletes As Influencers

    Provide athletes with personalized eCommerce stores to monetize their NIL, expand reach, and engage followers through IRL or social media touchpoints

  • Charitable Connections

    Leverage charity relationships and relevant causes; fostering community involvement while activating giving

Meet the Team

  • Robert Helmer

    Founder

  • Debra Strougo

    Business Development

  • ASHLEY PODOLL

    Marketing

  • Steve Vacendak

    Consultant

  • Ray Mario

    Sr Marketing Manager

  • Trey Helmer

    Technical Operations

  • Stephen Powell

    Advisor, Investor

  • Don Fish

    Former Ex Dir of North Carolina Sports Hall of Fame, Advisor

  • Eric McCarthey

    Advisor, Investor

AND what about HIgh Schools?

With a laser focus on Universities, we are also building something that will be wildly successful for High Schools that have already come to the surface. There are multiple programs/facilities that we would like to support once this is humming along.