eCOmMERCE MEETS FUNDRAISING
Dynamic, Fully Automated eCommerce platform enabling Universities and High School Athletic Departments to raise money through customized shopping experiences.
Prepared by Modern Media & Fitizens Holdings
Mission
We ARE ChangING FUNDRAISING EFFORTS FOR Sports Organizations FOREVER
Through our ecommerce marketplace solution, we partner Athletic Departments with vendors to produce meaningful, ongoing revenue for the athletic organizations and their athletes.
UNIVERSITIES
BRANDS
Experiences
ALUMNI
Student Body
ATHLETES
THe PROBLEM
THE SUPREME COURT RULING ON NIL PAYMENTs IN JUNE 2021 and ongoing NCAA legal settlements created an enormous deficit and future demand problem for all D1, D2 and D3 University Athletic Programs…
SCHOOLS ARE STARVING
The Problem
As a result, universities are desperate to raise funds and create any sustainable revenue stream for themselves to compete for top athletes and keep programs funded and running.
The Problem: BACKPAY
Proposed $2.8 Billion Settlement
(Final Hearing April 7, 2025)
$1.1 Billion Direct Payment from NCAA to Former Athletes 2016-2021
$1.665 Billion withheld NCAA Revenue Sharing Distributions to Schools Over the Next 10 Years
The Problem: Future Revenue
Revenue Sustainability
Little to No Monetization Options for Athletic Associations
Limited Monetization for Athletes Aside from Sponsorships –
NIL Collectives are Shutting Down
Inequity in Revenue Distribution
Market Potential
The total value of new payments and benefits to college athletes is expected to exceed $20 billion over the next 10 years...”
Hagens Berman Law, “Hagens Berman and Winston & Strawn File Amended Settlement in NCAA Name, Image and Likeness Litigation Affecting College Athletes,“ Sept. 26, 2024
“
ReVENUE POTENTIAL
$20 Billion Spending Volume
Over the Next 10 years
Avg $2 Billion per Year
Number of Schools
1,100 Schools
364 Division I Schools
300 Division II Schools
430 Division III School
University population
Total Addressable Student Body
10 Million
Total Addressable Alumni
150 Million
AND MORE…
Revenue opportunities extend beyond college to high school athletes, international markets, and professionals.
OUR SOLUTION
WE ARE REDEFINING school spirit.
We provide a dynamic ecommerce platform enabling university populations to support their athletic departments.
At eComNowTeams, we offer a comprehensive, turnkey ecommerce platform that bridges athletes, universities, brands, and local merchants in an all-in-one customizable shopping experience.
Whether you’re an athlete looking to monetize your Name, Image, and Likeness (NIL), a brand eager to partner with influencers or sell more product, or a University seeking a revenue-driving solution, our platform is designed for you.
The Platform
TRACTION
(Plus Others)
UniversitIES
Whether it is the head of fundraising, the CRO of the University, or someone in the Athletics Department, we have found champions in each of these schools (amd more) that see our solution as a dream come true. They are all faced with an otherwise unsolvable problem.
TRACTION
Brands and Aggregation Partners
Consumer brands and aggregators are eager to provide us with great pricing in order to reach this highly targeted audience. Special products - whether co-branded or not - and unique experiences will demand the attention of people with a high propensity to spend to support their beloved alma maters.
Industry Partners
We are partnered with premier industry partners, notably Learfield and Teamworks. Industry giants need an ecommerce solution to their respective platforms.
Our Go-To-Market Strategy
-
VIA Athletic Departments
Partner with universities to send campaigns and show up with shopping experiences across school and alumni touchpoints
-
Via Athletes As Influencers
Provide athletes with personalized eCommerce stores to monetize their NIL, expand reach, and engage followers through IRL or social media touchpoints
-
Charitable Connections
Leverage charity relationships and relevant causes; fostering community involvement while activating giving
Meet the Team
-
Robert Helmer
FOUNDER
-
Debra Strougo
BUSINESS DEVELOPMENT
-
ASHLEY PODOLL
MARKETING
-
Steve Vacendak
FORMER IRON DUKE ATHLETIC DIRECTOR, BUSINESS DEVELOPMENT
-
Ray Mario
SR MARKETING MANAGER
-
Trey Helmer
TECHNICAL OPERATIONS
-
Stephen Powell
INVESTOR, ADVISOR
-
Don Fish
FORMER EX DIRECTOR OF NORTH CAROLINA SPORTS HALL OF FAME, ADVISOR
-
Eric McCarthy
INVESTOR, ADVISOR
FINANCIAL GROWTH
Store Growth
Revenue Expectations
Conservative AssumPTIONS
No Setup Fee or Website Fee
.1% Conversation
Ave order $80
1,000 orders per month
6% Tech Fee
Plenty of room to grow revenue and enhance margin!
USE OF FUNDS
$200,000 for:
Execution across Universities on deck
Marketplace vendor onboarding
Pilot Campaigns & Optimization
The timing is right. The team is set. Let’s go!
Why not raise more? This business will cash flow quickly and further rounds won’t be needed.
Please see our Term Sheet here and our full Financial Breakdown here. Don’t miss this huge, limited group opportunity.
AND what about HIgh Schools?
With a laser focus on Universities, we are also building something that will be wildly successful for High Schools that have already come to the surface. There are multiple programs/facilities that we would like to support once this is launched. The additional upside is not represented in the financial model.